In The Chocolate Wars, Brenner reveals the fierce struggle between the two giants in a business narrative that is revealing and impactful: Forrest Mars' $10 billion-a-year business, driven by his autocratic management style and unconventional methods, and Milton Hershey's vision of an industrial paradise. It's a fascinating read about the somewhat fanatical and autocratic men whose personal credos remain at the heart of these modern monoliths. Happy reading!
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